Now here’s a new Finnish artist that may, just may, rise to fame. Well, he is already famous but not as a singer. During the Autumn of 2013 Benjamin Peltonen, then 16 years old, stepped into the limelight on Instagram.
He and his friend started taking pictures and adding them to the popular pic sharing social medium back in 2012, but in the beginning they concentrated on taking pics of landscapes. “Boooriiiing” they got told, “Why would anyone want to see woods?” So they started taking pics of themselves with the help of each other.
With Benjamin this selfie-thing took off in a surprisingly successful way, and just after two months he suddenly had over 80 000 followers on Instagram. That is a HUGE amount for a teenager from Finland that in reality was completely unknown. It might have something to do with him being pretty handsome, which would explain the overwhelming majority of young female followers and comments. As I’m writing this (September 16th, 9.40 am) he has gathered an amazing following of 214 401 people from all over the globe.
And there most probably will be more as he now tries his wings as a pop artist. The debut single Underdogs is presented above and the music and video suit his style and image very well, but to tell you the truth he isn’t the best of singers.
Don’t get me wrong, he isn’t terrible either and the tune itself is actually quite catchy, but if he would have started his career in music before the large gathering on Instagram this thing would never have taken off. In his case the mediocre singing doesn’t really matter as his thing relies on much more than that. He seems to be a social media snowball that is gaining momentum by itself and the music career is just another aspect of that.
BUT WAIT, THERE’S MORE!
There is actually another Finnish male teenager with over 200 000 followers on Instagram (as I write this 219 097 to be exact) and that is pop star Isac Elliot. He can sing though and for him the social media thing is a complement to his career in music. Both are interesting examples of celebrity in this day and age, especially as they are both Finns with a growing global following. Quite hard to imagine this just, say, 15 years ago.
I could also add Youtube-celebrity Smokahontas (used to be “Smoukahontas”), real name Sara Maria Forsberg, to this company of rising stars from Finland that make use of social media in a big way. She is also pursuing a career in music and has actually landed a worldwide record deal with Capitol Records in the US. Looking forward to hearing her on her own tracks ‘cause that lady can sing!